I was really fascinated by the more Tumblr-specific posts on the Year In Review, like 'Hellsite Gazing' and 'Tumblr in the Wild.' Those were just so well done. I think a lot of people are going to be looking for entertainment properties that allow kind of a pure escapism. We've seen a lot of increase and engagements around The Lord of the Rings film series.

And we've got the The Lord of the Rings show that in production. I mentioned Wheel of Time is currently airing. We've got things like the new season of The Witcher coming out. The other thing that I find really interesting is, with the new COVID variant that everyone is very worried about, I suspect we're going to see a lot of escapist fantasy again on Tumblr. And I'll be very curious to see how much more of that collaboration happens - if new servers come into existence, and how that community evolves and grows, because it is a relatively younger community. It's interesting to see lately, there's been some collaboration between members of different servers. We've seen similar growth from other Minecraft servers, like Last Life SMP and Third Life SMP. Dream SMP and its members made up a full third of the Top 21 of 2021. The Dream SMP was the #1 thing on Tumblr this year. The two things that strike me that think this are going to be big on Tumblr next year - I think Minecraft is going to continue to grow and evolve. Going into 2022, based on early kind of analysis and forecasting, what would you say people are most excited about on Tumblr?

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